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With BT's PSTN network switching off in 2027, thousands of UK businesses are asking the same question: what exactly is a VoIP phone number, and how does it replace my landline?
A VoIP phone number is a telephone number that routes calls over the internet instead of traditional copper phone lines. Unlike landlines tied to physical locations, VoIP numbers exist in the cloud and can be used on any internet-connected device—your mobile, laptop, or desk phone—anywhere in the world.
This guide explains everything UK businesses need to know about VoIP phone numbers, from how they work and what types are available, to costs, security, and the practical steps to make the switch before the 2027 deadline.
A VoIP (Voice over Internet Protocol) phone number is a virtual telephone number that makes and receives calls using internet connectivity rather than traditional phone lines. The number is assigned to a user or team, not a physical phone socket, allowing the same number to ring simultaneously on desk phones, mobiles, and computers. VoIP numbers look identical to traditional UK numbers but operate through cloud-based systems.
It's easy to confuse these terms:
Think of it this way: the VoIP number is your digital address, the service is the postal system, and the phone system is the entire office communication infrastructure.
When someone calls your VoIP number, here's what happens:
The magic is that your business number isn't tied to a wall socket anymore. Your 020 London number works perfectly when you're working from a café in Edinburgh or your home office.
For those interested in how the technology actually works:
Modern VoIP systems use advanced codecs like Opus and G.722 to deliver HD voice quality that often exceeds traditional phone call clarity.
VoIP numbers work on:
The same number rings on all your chosen devices simultaneously. Answer on your mobile during your commute, transfer to your desk phone when you arrive, and take your laptop home for evening calls—all using one business number.
UK VoIP numbers follow Ofcom's National Numbering Plan, giving businesses multiple options depending on their needs.
These are area-code numbers that give your business a local presence:
Best for: Businesses wanting to appear local to customers in specific regions, even if your team works remotely nationwide.
Costs to callers: Included in most mobile and landline call packages, or standard geographic rates apply.
Migration note: You can port your existing 01 or 02 landline numbers to VoIP, maintaining customer recognition and avoiding the need to update marketing materials.
These numbers aren't tied to geographic locations:
Best for: National businesses, charities, government services, or any organisation wanting a unified UK presence.
Free for callers, paid by your business:
These are essential for customer service lines, support helpdesks, and sales teams where you want to remove cost barriers for callers. Since 2015, 0800 numbers have been free from UK mobiles as well as landlines.
Costs: Your business pays per-minute charges for received calls (typically 3p–8p per minute) plus a monthly number rental fee.
Marketing benefit: Toll-free numbers increase response rates in advertising because callers know they won't be charged.
Some VoIP providers offer 07 mobile-style numbers that work like any other VoIP number but look like mobile numbers to callers:
Use cases: Freelancers and sole traders who want the flexibility of VoIP but prefer the professional informality of a mobile number. Estate agents, consultants, and field service workers often choose these.
Limitation: Not all UK VoIP providers offer 07 numbers due to Ofcom allocation restrictions.
VoIP providers can issue numbers from other countries that ring through to your UK-based team:
A London startup can offer a New York number (+1 212) for US customers, a Paris number (+33 1) for French clients, and a Sydney number (+61 2) for Australian contacts—all routing to the same UK office without international offices or phone systems.
Available countries: Most major markets, including USA, Canada, Australia, France, Germany, Spain, Italy, and dozens more.
Best for: Businesses expanding internationally, e-commerce companies supporting overseas customers, or UK companies with expat customer bases.
Understanding how VoIP numbers compare to traditional options helps explain why UK businesses are switching before they're forced to.
| Feature | VoIP Number | PSTN Landline | Mobile Number |
|---|---|---|---|
| Infrastructure | Internet/cloud-based | Copper wire network | Cellular towers |
| Location | Works anywhere with internet | Fixed to building address | Works in coverage areas |
| Device flexibility | Any device (phone, computer, tablet) | Only phones connected to wall socket | Only the SIM card device |
| Monthly cost per line | £5–£15 per user | £15–£25+ per line | £10–£40 per number |
| Call costs | Often unlimited UK calls included | Per-minute charges common | Depends on package |
| Setup time | Minutes to hours | Days to weeks (engineer visit) | Hours (SIM delivery) |
| Portability | Take number anywhere | Cannot move without re-routing | Tied to physical SIM |
| Advanced features | Call recording, queues, analytics, CRM integration | Basic or expensive add-ons | Limited business features |
| Scalability | Add users instantly | New line installation required | Individual contracts |
| Disaster recovery | Instant diversion to any device | Manual call forwarding needed | Phone must work and have signal |
| Emergency calls | Requires address registration | Automatic location | Automatic location |
BT and Openreach stopped selling new PSTN and ISDN lines in September 2023. The network completely shuts down in January 2027, after which traditional landlines simply won't work.
For UK businesses, this means:
Action required: Every UK business with landlines must either switch to VoIP or find alternative communication methods. Number porting to VoIP is the most common solution, maintaining continuity for customers.
Ofcom has published detailed guidance on the migration, requiring providers to ensure vulnerable customers aren't left without service and that emergency calling remains available.
One of VoIP's biggest practical advantages is true number portability:
Traditional landlines require physical infrastructure changes and often mean new numbers when you move premises—confusing for customers and expensive for marketing updates.
Beyond replacing dying landline technology, VoIP numbers deliver operational advantages traditional phones never could.
Most UK businesses save 40–60% on phone costs by switching to VoIP:
A 10-person business paying £350 monthly for landlines plus call charges typically reduces phone costs to £120–£180 monthly with VoIP, saving over £2,000 annually.
VoIP numbers made work-from-home viable during COVID lockdowns and continue supporting flexible working:
For hybrid teams splitting time between office and home, VoIP means phones work identically in both locations—no special forwarding setups or complicated transfer processes.
Adding capacity to traditional phone systems meant engineer visits, new physical lines installed, and hardware purchases. VoIP scales instantly:
This flexibility particularly benefits growing businesses that previously had to over-invest in capacity to allow for future growth.
Before mobile VoIP apps, remote workers faced an uncomfortable choice: give customers your personal mobile number, or have complex call forwarding eat your mobile minutes.
VoIP numbers solve this:
Sales teams, support staff, and managers particularly value this professional boundary between work and personal life.
Features that cost hundreds extra on traditional PBX systems are standard in modern VoIP:
These features transform phones from simple call devices into powerful business intelligence and customer service tools.
Setting up VoIP numbers is simpler than most UK businesses expect. Here's the realistic process:
Research UK VoIP providers comparing:
Most providers offer free trials—test call quality, app usability, and admin portal ease before committing.
Decide which numbers your business needs:
Some providers include one number free; others charge £2–£5 monthly per additional number.
Critical: Don't cancel your old service before porting completes. This releases the numbers back to the pool, making them unrecoverable.
For businesses switching before the PSTN shutdown, porting maintains customer continuity—your existing marketing materials, website, and business cards remain accurate.
Set up how your team will actually use the numbers:
Most providers offer onboarding support—some even configure devices remotely or send pre-configured phones.
Before going live:
VoIP pricing seems complex at first, but breaks down into predictable components.
Unlimited UK calls: Most business packages include unlimited calls to UK landlines and mobiles. Verify this specifically—some budget providers still charge per minute.
International calls: Typically pay-as-you-go. Rates vary dramatically by destination:
Receiving calls: Inbound calls are generally free on geographic numbers but cost 3–8p per minute on toll-free numbers.
Compare this to equivalent traditional phone systems costing 50–100% more, plus capital expenditure for PBX hardware.
VoIP numbers are safe and reliable when set up properly, but they do introduce considerations traditional landlines didn't have.
VoIP handles emergency calls differently than landlines, requiring specific setup:
For most businesses, these limitations are minor. Critical infrastructure facilities (hospitals, care homes) may need traditional phone line backup until IP-based emergency services fully mature.
VoIP reliability depends on your internet connection and electricity:
Internet quality: Poor broadband causes dropped calls, robotic audio, and delays. You need:
Most UK fibre broadband easily meets these requirements. Quality of Service (QoS) router settings prioritise voice traffic over other data.
Backup internet: For businesses where phones are critical, consider:
Power backup: Uninterruptible Power Supply (UPS) units keep routers, switches, and desk phones running during outages. Battery systems for 2–4 hours cost £100–£500 depending on capacity.
Disaster recovery: VoIP's flexibility is a backup advantage—office floods? Instantly divert all calls to staff mobiles and work from home until repairs are complete.
VoIP numbers solve specific business problems across different scenarios.
A 5-person consultancy previously had 2 landlines (£50 monthly) with limited features. With VoIP:
Cost reduced by 40%, functionality increased dramatically.
Support teams need features traditional systems couldn't provide affordably:
Teams of 10–50 agents can implement professional contact centre functionality for a fraction of traditional costs.
Businesses running multiple advertising campaigns use unique VoIP numbers to track effectiveness:
A property agency runs ads in 5 different newspapers, each listing a different phone number (all routing to the same sales team). Call analytics show which publication generates the most leads. ROI calculation becomes precise—spend £500 on The Times ad, got 12 calls, closed 2 sales worth £20,000 total.
Digital marketers use dynamic number insertion—website visitors from Google Ads see one number, visitors from Facebook see another, allowing channel-specific conversion tracking.
A UK e-commerce business selling to US customers issues a toll-free US number (+1 800) that rings the Manchester office:
This strategy dramatically lowers barriers to international expansion.
The pandemic proved VoIP essential for distributed workforces:
Team members in Glasgow, Bristol, and London all answer the main London office number. Customers can't tell who's where—service continuity is seamless. Conference calls use built-in meeting features rather than expensive third-party services. Presence indicators show who's available for internal calls. Hot-desking becomes simple—log into any desk phone with your credentials, or just use the app.
Companies have closed expensive city-centre offices, moved to smaller flexible spaces, and maintained professional phone presence through VoIP.
Understanding the regulatory landscape helps UK businesses plan their VoIP migration.
Ofcom, the UK communications regulator, controls how phone numbers are allocated and used:
The traditional phone network is shutting down on a published timeline:
Impact on businesses:
Ofcom requires providers to ensure vulnerable customers (elderly, those with health conditions requiring phone-based medical alerts) are not left without service during the transition. Providers must offer suitable alternatives or backup power solutions.
The 2027 deadline is firm. Waiting until late 2026 means competing with millions of other businesses for provider attention, engineer time, and porting slots. Starting migration now ensures a smooth, pressure-free transition.
Yes, through a process called number porting. You can transfer your existing UK landline or VoIP number to your new provider. The process takes 5–10 working days and maintains your number throughout—there's no service interruption. You'll need your current provider's account details and authorisation code. Don't cancel your old service before the port completes, or you'll lose the number permanently.
No, VoIP requires internet connectivity to function. If your broadband fails, calls won't work unless you have backup systems. Solutions include 4G failover routers that automatically switch to mobile data, or having staff use the VoIP mobile app over 4G when office internet is down. This differs from traditional landlines, which worked during power cuts because the phone network itself provided power.
Yes, typically 40–60% cheaper for businesses. Traditional landlines charge £15–£25 per line monthly, plus per-minute call costs. VoIP packages cost £8–£15 per user with unlimited UK calls included. You also avoid expensive PBX hardware purchases and maintenance. International calls are 60–80% cheaper through VoIP. The savings increase with business size and call volume.
VoIP numbers are traceable to the provider and account holder through legal processes, similar to traditional phones. Law enforcement can obtain records with proper authorisation. However, VoIP numbers are easier to spoof—scammers can make calls appear to come from any number, including yours. Legitimate businesses using VoIP are fully traceable through their provider's registration and calling records.
When properly configured, VoIP is more secure than traditional phones. Calls areencrypted using SRTP and TLS protocols, making interception harder than unencrypted landline calls. Risks include account hacking if you use weak passwords—enable two-factor authentication and set strong credentials. Reputable providers include fraud detection to spot unusual calling patterns. For sensitive conversations, VoIP from established business providers is safe.
The key difference is infrastructure: landlines use physical copper wires connected to specific buildings, while VoIP numbers route calls over the internet and exist in the cloud. VoIP numbers work on any internet-connected device anywhere, whereas landlines only work where they're physically installed. VoIP offers advanced features like call recording, analytics, and mobile apps that landlines cannot match. Landlines are being phased out—the UK PSTN network shuts down completely in January 2027.
Yes, through your VoIP provider's mobile app. Download their iOS or Android app, log in with your credentials, and you can make and receive calls using your business number on your personal smartphone. The app works over WiFi or mobile data (4G/5G). Customers calling you see your business number, not your personal mobile number, maintaining privacy. Most providers' apps also show your contacts, voicemail, and call history.
No, VoIP numbers work perfectly through software alone. You can use apps on computers, smartphones, and tablets without any desk phones. Many businesses operate entirely on softphones, especially remote teams. That said, desk phones remain popular in traditional office environments for comfort and professional appearance—most VoIP providers support IP desk phones if you prefer physical handsets.
Number rental ranges from free (first number often included) to £2–£5 monthly per additional number. Toll-free numbers cost more, typically £5–£8 monthly plus 3–8p per minute for incoming calls. User licenses cost £8–£25 per person monthly, depending on features. Most packages include unlimited UK calling. A typical small business (5–10 users) pays £50–£150 total monthly for numbers, licenses, and calls—substantially less than equivalent landline costs.
Some VoIP providers offer SMS capability on certain number types, but it's not universal. Traditional UK landline-format numbers (01, 02, 03) don't normally support SMS because they weren't designed for text messaging. Mobile-style VoIP numbers (07) and some international virtual numbers may support SMS. If you need business SMS capability, verify this specifically with your provider—many offer it as a separate feature or through dedicated SMS platforms.
Calls won't work during internet outages unless you have backup systems. Most business VoIP systems let you configure automatic failover—calls divert to mobile phones or alternative numbers when the system detects your connection is down. Staff can also use VoIP apps on smartphones over 4G when the office internet fails. For critical situations, 4G failover routers automatically switch to mobile broadband, keeping phones working even when the main internet drops.
Only if you or your provider enables recording. Call recording is a feature many VoIP systems offer, but it's typically optional and must be activated deliberately. UK law requires you to inform callers if you're recording (usually an automated announcement at call start). Recordings are useful for training, quality monitoring, and dispute resolution. If you don't enable recording, VoIP calls are not recorded—they work like traditional phone calls.
VoIP emergency calling works differently from traditional phones. When you set up VoIP, you register your primary physical address with each user account. When someone dials 999 or 112, emergency services receive this registered address. If staff work from multiple locations, the registered address may not reflect where they actually are when calling. Users should verbally confirm their location when calling emergency services from VoIP. This differs from mobile phones, which provide GPS location automatically.
These terms are often used interchangeably and mean essentially the same thing—a phone number that routes calls over the internet rather than traditional phone lines. "Virtual number" sometimes specifically refers to international numbers that route to different countries, or to numbers used purely for forwarding without dedicated devices. In practice, when someone says "virtual number", they usually mean a VoIP number, and vice versa.
The entire process typically takes a few hours to a week, depending on whether you're porting existing numbers.
VoIP phone numbers aren't just a replacement for dying landline technology—they're a fundamental upgrade to how businesses communicate.
With the 2027 PSTN shutdown approaching, migration from traditional phone lines is mandatory, not optional. But rather than viewing this as forced change, smart UK businesses are recognising VoIP as an opportunity: lower costs, remote work enablement, advanced features previously available only to enterprises, and the flexibility to scale and adapt as business needs change.
Whether you're a solo consultant needing one professional number on your mobile, a growing startup adding staff weekly, or an established business preparing for the landline switch-off, VoIP numbers deliver capabilities traditional phones never could.
The technology is mature, the providers are established, the cost savings are real, and the deadline is fixed. Start planning your migration now, port your existing numbers to maintain continuity, and join the millions of UK businesses already enjoying the freedom of cloud-based telephony.
Your customers won't notice the difference—except perhaps that you answer more reliably, from more places, with better service than ever before.

With over 25 years’ experience at T2k, Lee began his career as a telecoms engineer before progressing to Sales Director. He leverages his foundational technical knowledge to provide businesses with impartial, expert advice on modern communications, specialising in VoIP and cloud telephony. As a primary author for T2k, Lee is dedicated to demystifying complex technology for businesses of all sizes.
Yes, most services come with a free VoIP number so you can start making and receiving calls straight away. If you'd like to retain your existing telephone number, this can be arranged by porting it over to your VoIP provider.
A VoIP phone number is like any other local or non-geographic number, but it will be part of your cloud-VoIP service rather than being tied to a physical line.
To get a VoIP number, you need to sign up to a hosted VoIP PBX service, such as our own.
Yes, VoIP is the natural replacement for regular phones and traditional phone lines, so while it has many benefits, it'll work in a similar way to your current phone.
No, VoIP phones need to be connected to the internet to make and receive calls.
Yes, by installing an application called a softphone, you can use your computers and even your smartphone as a business phone.